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Graphic Standards Guide
For this project, I created a graphic standards guide for Threadworx to help keep the brand consistent across different marketing materials. A graphic standards guide explains how visual elements, such as the logo, colors, typography, and spacing, should be used. I designed the guide to make it easy for other designers to understand the correct way to use the Threadworx logo.
I chose to create this guide because consistency is important for building a strong and recognizable brand. The guide includes rules for logo placement, sizing, clear space, and incorrect usage to help prevent the logo from being used inconsistently. I designed the PDF to be clean, organized, and easy to reference so future designers can confidently follow the Threadworx brand standards.
Process
Logo design iteration in black and white.
Sketches
threadworx
Logo Rebrand & Stationary
SOFTWARES
Adobe Illustrator | Adobe After Effects | Adobe InDesign
DELIVERABLES
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Adobe Illustrator Logos
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Logos PDFs
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Logo Tiffs (300 dpi)
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PMS###EPS
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RBG JPGs (300 dpi)
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Stationery
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Letter Template
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Business Cards
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Envelope
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Graphic Standards Guide
Threadworx is a full-service advertising company specializing in promotional products that help businesses promote their brands and stand out from competitors. For this project, I rebranded the Threadworx logo to create a stronger and more professional visual identity that could be used consistently across different marketing materials.
My role was to develop the new Threadworx logo and create a complete stationery system, along with organized files for future use. I started by researching the company and its competitors and creating a mood board to establish the overall visual direction. From there, I sketched initial logo concepts and explored different ideas in black and white before developing the strongest concepts into color versions. Once the final logo was selected, I applied the identity to the business card, letterhead, and envelope to create a cohesive stationery system. I then organized the final logo files into multiple formats and created a graphic standards guide explaining how the brand should be used. The final deliverables were packaged into a complete zip folder so the files could easily be accessed and used for both print and digital applications.